Cookie Policy

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

How Cookies Work

• Storage: Cookies are stored locally on your device by your web browser
• Information: They contain small amounts of data about your visit and preferences
• Communication: When you return to our site, cookies help us recognize you
• Functionality: They enable features like staying logged in and remembering your booking preferences

Cookie Characteristics

• Temporary or Persistent: Some cookies expire when you close your browser, others remain until a set date
• First-party or Third-party: Some are set by our website, others by external services we use
• Secure: Many of our cookies are transmitted only over secure HTTPS connections
• Purpose-specific: Each cookie serves a specific function to improve your experience

Types of Cookies We Use

We use different types of cookies for various purposes to enhance your experience with our equipment-based Pilates services.

Cookie Duration

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for a set period (typically 30 days to 2 years)
• Secure Cookies: Only transmitted over encrypted HTTPS connections
• SameSite Cookies: Additional security measures to prevent cross-site tracking

How We Use Cookies

We use cookies strategically to enhance your experience with our equipment-based Pilates services and improve our website functionality.

Booking System Enhancement

• Session Management: Keep you logged in during the booking process
• Class Preferences: Remember your preferred reformer, Cadillac, or chair sessions
• Instructor Selection: Save your favorite instructors for quick rebooking
• Time Slots: Remember your preferred class times and days

Website Performance

• Load Times: Optimize content delivery for faster page loading
• Error Tracking: Identify and fix technical issues quickly
• Feature Usage: Understand which website features are most valuable
• Mobile Optimization: Ensure smooth experience across all devices

Content Personalization

• Relevant Information: Show content most relevant to your interests
• Class Recommendations: Suggest suitable Pilates programs based on your history
• Seasonal Content: Display appropriate seasonal programs and offers
• Progress Tracking: Remember your fitness journey and milestones

Communication Preferences

• Newsletter Customization: Tailor email content to your interests
• Notification Settings: Remember your preferred communication methods
• Language Preferences: Display content in your preferred language
• Contact History: Maintain context for ongoing conversations

Managing Your Cookie Preferences

You have control over how cookies are used on our website. Here are the different ways you can manage your cookie preferences.

Browser Settings

All modern browsers allow you to control cookies through their settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Cookie Preference Options

• Accept All: Allow all cookies for full website functionality
• Essential Only: Use only necessary cookies for basic functionality
• Custom Selection: Choose specific types of cookies to allow
• Block All: Prevent all non-essential cookies (may affect functionality)

Impact of Disabling Cookies

Managing Third-Party Cookies

• Google Analytics: Opt-out tool
• Facebook: Ad preferences settings
• General Advertising: Industry opt-out tools
• Email Marketing: Unsubscribe links in our communications

Third-Party Cookies & Services

We work with trusted third-party services that may set their own cookies to enhance functionality and provide analytics.

Analytics Services

• Google Analytics: Website traffic analysis and user behavior insights
• Hotjar: User experience analysis and heatmap generation
• Facebook Analytics: Social media engagement and advertising effectiveness
• Custom Analytics: Our own systems for tracking booking patterns and preferences

Booking and Payment Services

• Booking Platform: Online scheduling system for reformer, Cadillac, and chair sessions
• Payment Processors: Secure payment handling for session bookings
• Calendar Integration: Sync with your personal calendar applications
• Communication Tools: Email and SMS notification systems

Social Media Integration

• Instagram Feed: Display our latest posts from @pilatesequipment.fitness
• Facebook Pixel: Track engagement with our Facebook content
• YouTube Integration: Embed instructional and promotional videos
• LinkedIn Analytics: Professional network engagement tracking

Marketing and Advertising

• Google Ads: Retargeting and conversion tracking for advertising campaigns
• Facebook Ads: Social media advertising and audience building
• Email Marketing: Newsletter personalization and engagement tracking
• Affiliate Tracking: Partner referral and commission systems

Cookie Consent & Legal Basis

We respect your privacy and follow applicable laws regarding cookie consent and data protection.

Legal Basis for Cookie Use

• Essential Cookies: Legitimate interest - necessary for website functionality
• Analytics Cookies: Legitimate interest - improving our services
• Functional Cookies: Consent - enhancing your user experience
• Marketing Cookies: Consent - providing relevant content and offers

Consent Management

• Initial Consent: Cookie banner appears on your first visit
• Granular Control: Choose specific types of cookies to allow
• Easy Withdrawal: Change your preferences at any time
• Clear Information: Transparent explanations of each cookie type

International Compliance

• GDPR (EU): European privacy regulation compliance
• CCPA (California): California consumer privacy rights
• Australian Privacy Act: Local privacy law compliance
• Industry Standards: Following best practices for cookie management

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements.

Reasons for Updates

• New Technologies: Implementation of new website features or analytics tools
• Legal Changes: Updates to privacy laws or regulations
• Service Improvements: Enhanced booking systems or user experience features
• Third-Party Changes: Updates to services we integrate with

Notification Process

• Website Notice: Prominent notification on our homepage
• Email Notification: Direct communication to registered users
• Cookie Banner Update: Modified consent banner for new visitors
• Social Media: Announcements on our Instagram and Facebook pages

Effective Date Changes

• Minor Updates: Immediate effect for clarifications and corrections
• Significant Changes: 30-day notice period before implementation
• New Cookie Types: Fresh consent required for additional tracking
• Enhanced Privacy: Immediate implementation of improved privacy measures

Version History

• Version 1.0 (July 30, 2025): Initial Cookie Policy for Dervalino website
• Future updates will be documented here with detailed change summaries
• Previous versions available upon request for transparency